track audience engagement with cutting edge neuroscience
About the NeuroNarrative Lab
Founded by two professors from University College London and two advertising creatives from content consultancy, Brand Directors, the TNNLab specialises in leveraging the latest advancements in neuroscience to provide actionable insights for optimising audience engagement in media and advertising. We are dedicated to helping businesses create compelling narratives that resonate with their target audience.
What You Will Discover?
01
the real science behind audience engagement and what it means for the advertising industry
02
how new advancements in neuroscience allow us to better understand consumers' reactions to advertising copy
03
how you can have your creative tested in our lab to optimise both your narrative and media plan